Related Text For Belonging Essay

Looking for Alibrandi is a good example of expanding on the theme of belonging. Jose is a confused girl who is searching to find where she belongs in her two different cultures and trying to find a balance of both. Jose being a ‘bastard’ reflects how she does not feel she belongs in her family, as her nonna has always blamed Jose’s mother, Christina for her birth. A quote that proves this is â€Å"Nonna says where lucky to be included, because we’re cursed we don’t really belong.† Jose’s father is not in the picture leaving Christina as a single parent which is frowned upon in society. At school she is put down through racist remarks about her culture and about not having a father figure. ‘At St Martha’s it’s all about money, prestige and what your father does for a living.’ These are all reasons why ‘Looking for Alibrandi’ is a good related belonging text. Looking for Alibrandi is a good example of expanding on the theme of belonging. Jose is a confused girl who is searching to find where she belongs in her two different cultures and trying to find a balance of both. Jose being a ‘bastard’ reflects how she does not feel she belongs in her family, as her nonna has always blamed Jose’s mother, Christina for her birth. A quote that proves this is â€Å"Nonna says where lucky to be included, because we’re cursed we don’t really belong.† Jose’s father is not in the picture leaving Christina as a single parent which is frowned upon in society. At school she is put down through racist remarks about her culture and about not having a father figure. ‘At St Martha’s it’s all about money, prestige and what your father does for a living.’ These are all reasons why ‘Looking for Alibrandi’ is a good related belonging text. Looking for Alibrandi is a good example of expanding on the theme of belonging. Jose is a confused girl who is searching to find where she belongs in her two different cultures and trying to find a balance of both. Jose being a ‘bastard’ reflects how she does not feel she belongs in her family, as her nonna has always blamed Jose’s mother, Christina for her birth. A quote that proves this is â€Å"Nonna says where lucky to be included, because we’re cursed we don’t really belong.† Jose’s father is not in the picture leaving Christina as a single parent which is frowned upon in society. At school she is put down through racist remarks about her culture and about not having a father figure. ‘At St Martha’s it’s all about money, prestige and what your father does for a  living.’ These are all reasons why ‘Look ing for Alibrandi’ is a good related belonging text. Looking for Alibrandi is a good example of expanding on the theme of belonging. Jose is a confused girl who is searching to find where she belongs in her two different cultures and trying to find a balance of both. Jose being a ‘bastard’ reflects how she does not feel she belongs in her family, as her nonna has always blamed Jose’s mother, Christina for her birth. A quote that proves this is â€Å"Nonna says where lucky to be included, because we’re cursed we don’t really belong.† Jose’s father is not in the picture leaving Christina as a single parent which is frowned upon in society. At school she is put down through racist remarks about her culture and about not having a father figure. ‘At St Martha’s it’s all about money, prestige and what your father does for a living.’ These are all reasons why ‘Looking for Alibrandi’ is a good rel ated belonging text.

Public bank management Essay

1.Introductions The model of the Five Competitive Forces was developed by Michael E. Porter that becomes an important tool for analysing an organizations industry structure instrategic processes. This model is applicable to the banking industry. Public Bank do compete with the other financial institution in Malaysia, however they also must cooperate with one another in many respects. There is an underlying problem which is the banks in Malaysia are so similar that there is essentially nothing one of them can do that the others cannot easily duplicate 2. Five Forces Analysis a. Threats of new entrants Malaysia has not put a barrier to entry for any financial institution manly banks in Malaysia, thus making it easy for any financial institution to penetrate into the industry. b. Bargaining power of suppliers a bank has three suppliers of its product, money: 1. Its depositors has no bargaining power whatever in reality. If they make time deposits the bank will set the price or interest rate it will pay. 2. The credit market the credit market as a source of supply of the raw material, money, is open to all at all time if they are qualified participants. The source of supply can be argued to be infinite. 3. The central bank The Central bank is effectively the resource of last resort. Apparently, at least for the moment, it will continue to supply liquidity to the banking system in virtually unlimited quantities at very reasonable cost. c. Bargaining power of buyers In the banking industry, customer have has very limited bargaining power. However the customers may option in changing to other banks that they think is offering a better offer than Public Bank. c. Threat of substitute product For the most part there is no real threat of substitute products in the banking industry. However there probably will be continues evolution of  products from paper to electronic in coming years. This is an area of potential competition for whomever banks that choose to use it in their services. d. Rivalry among competitors Generally all banks offer somewhat the same products and services to their customers, thus there is not much differentiation between Public Banks and the other competitors. This is making the competition much higher. Public Bank is actually ranked as the top banks earners in Malaysia in 2009 alongside with Maybank, Bumiputra Commerce, RHB Capital and Hong Leong Bank. 3. Table 1: Method used to identify opportunity and threat for Public Bank using external environment factors and industrial environment factors.(Factors under industry environment are derived from Porters Five Forces). 4. Opportunities 1. Economic growth Malaysia had definitely have been more economically stable and improving, thus financial institution such as Public Bank are needed to aid the overall development of the country. 2. Government policy Encouraging borrowings, loans, investment and consumption demand. 3. Awards and accolades Through recognition, Public Bank can project a positive image to their customers 4. Market share Public Bank has the highest market share for the private sector unit trust business, thus having a larger customer base. 5.  Low switching cost Nowadays it is easy for any customer to switch to other banks with just a click away, making the switching cost to be faster and cheaper, making it easy for the customers to switch to Public Bank. 5. Threats 1. Substitute product/service are available There is a potential competition to whomever banks that choose to upgrade their product and services to cater to their customers need. Maybank for example provide a customer friendly interface through their website www.maybank2u.com, and it became the most visited website in Malaysia. 2.Substitute performance Maybank, Bumiputra Commerce, RHB Capital and Hong Leong Bank are Public Bank competitors and each is recognized for their performance. This will make the competition even higher. 3. Customer switching cost Other than being an opportunity, switching cost can also be a threat for Public Bank as the customers can also easily switch to other financial institution. 4. Government legal& barriers There are no barriers that the government put for any legal financial institution to enter in the industry, making any new entrants penetrate into the market share easily. 5. Exit barriers High exit barriers in the industry are making the competition between Public Bank and the other competitors are even higher. 6. Conclusion Porter Five Forces Model are used to identify how the forces affect the attractiveness and profitability of Public Bank, and through this forces, the factors that influence these forces are used in the table 1, to identify Public Bank opportunities and threats. By identifying Public Banks industry environment, the company can improve and sustain their product and services for their customer, ultimately improving their performance.

Case Study L’Oreal

Marketing Plan and Control Case study analysis- L’Oreal Nederland B. V. Group Names: Summary General L’Oreal is the largest cosmetic manufacturer in the world since 1992 and contributes sales to more than 100 countries. L’Oreal invested heavily in research and development with the faith: innovation was the critical success factor. L’Oreal was at a stage of making critical decision to introduce Synergie skin care line and Belle Couleur permanent hair colorants which were successfully marketed in France, to Nederland market. These two products were under the family brand name, Laboratories Garnie, the largest provision of L’Oreal. Their introductions to the market were under pressure as Garnie was not very well known in Nederland. The failure of market these products will cause potential problems for future Garnie product introductions. To be market successfully in Nederland, the products have to offer unique, desire, and identifiable differential advantages to Dutch consumers. Dutch Market Dutch is a small but very potential market. With 15 millions of small population, there were significant increases of women working outside the home, delaying of childbirth and rising of income. As a result, women in Nederland had more disposable income and more of them using it to buy cosmetic for use on a daily basis. In European Union, the Nederland ranked fourth in per capita income, however, only 6th in per capita was spent on cosmetics and toiletries. The main customers were those under 25 years old. However, the fastest-growing population segments were the 25 or older groups. Synergie Synergie product line is a facial skin care’s products made with natural ingredients. Synergie product positioned as reliably providing natural colors with the advertising line â€Å"Natural Colours, covers all gray†. L’Oreal goal for developing new products was to introduce only product that had differential advantage with evidence of consumer acceptance. It did not want to gain distribution with excessive reliance on trade deals or high than normal retail gross margins. L’Oreal was perceived as offering high-quality, innovative products, supportive with good in-store merchandising. Bella Couleur Bella Couleur is a line of permanent hair colouring products. The three quarters of Dutch Woman coloured their hair by using permanent colorant. For Dutch women, colouring has become more a fashion statement then just to cover gray. As there were more and more women working outside home, home colouring would increase since it is more convenient. Problems of entering Nederland Market: 1. Competition of medium price products: Dutch woman shopped for values of products. Synergie products are expensive and they only being sold through personal service perfumeries (custom sale). 2. Competitor The main competitors, Guhl’s and Anderson increase market share in1986-1989. In late 1980’s Guhl changed its distribution strategy and started selling the brand on drug chains. As a result, Guhl become aggressive in its marketing through large independents. 3. Customers’ buying behavior: †¢ Dutch women tend to be loyal to their current brands to avoid problems might cause by new product. As a result of consumers’ loyalty, it increases the resistance of switching to new product. Dutch woman typically purchase a facial cream only once or twice a year and have an increasing interests in products with â€Å"natural† ingredients. †¢ Dutch woman are not as familiar with technical product description like the French. They perceived as a technical product and believed its use was very risky. Considering the new brands, first and current customers carefully read package information and ask personal advice. 4. Advertisement The higher spending of advertisement was necessary to develop brand awareness, ideally brand preference. Analysis of problems: – L’Oreal was a leading seller for current market entry, but the share mark et was declining. According to the sample test, the buying intentions increased once the market price had revealed. But it decreased after the actual uses. The actual participants, who would probably not buy the product after using it, increased from 13%-32%. Some negative evaluation of Belle Corleur was due to the fact that Dutch woman tended towards naturally lighter hair colour, and the French towards darker shades. France Belle Couleur was formulated to give a classical conservative dark blond colour with extra reflections or lightening effects. However, the products had not been modified for the Dutch test. The brands needed to be presold since, unlike independent drugstores, there was no sale assistance. However, none of the hair colouring products had a clear advertising positioning statement describing customer benefits. The percentage of woman was not known, nor was the trends in the usage of this method known. Dutch consumers might see the major suppliers of cosmetics and toiletries. But the worries that lied have is that the selling efforts, which is needed in selling the L’Oreal brands in Dutch market. Also at the same time introduce not just one, but two brand name product lines. Generation of alternative solutions Products As per feedback on price, products with wider price range can target on mass market/medium price product market. All the products need to break down to easy term which is easy to understand by simple wording. Market and advertising Expand the market by making it into an open market, which means all the products are available to all different markets. This can be enhanced by advertising with clear statement; and prove to the customers the specifics benefits that they could get by purchasing the products. Advertising Advertise the products through woman magazines; attractive ads that can catch the consumers’ attention and also make them interest towards the products. Advertisement on media such as Tv to show the products concepts and the result of the products after the actual use and customers’ benefit. Market monitoring Monitor the trends to see the changes in the market. From then all the market researches could be done to find the best solution to solve the problem. Personal advertise for better customer service To have personal presold at places for product selling in drug stores, supermarkets, etc. Customers need information whenever they purchase the new products. They all want to know what contains inside the products and the benefits that they could get after purchasing the products. So it is important that customers receive a proper guide through the product line, in order to achieve the customers’ interests towards the products. Promote the products at professional clinics like skincare clinics, or hair salon. After the customers get their facial done, they might decide to purchase the facial products, after they have been advised and advertised by the clinic advisor. Convince customers to switch their brands into something else is hard. In this case, advertisement and unique about the products are the main keys to attract the consumers’ attention and interests. Synergie For the Synergie line, they done the concept tests, but when they reveal the price out to the market, many people have been declined the products. It could due to the fact that the price is too high for the consumers to purchase the products. By lower the price, it could give the company the advantages of getting the interests towards the products. Consumers tend to purchase the products if the product price is at the low price. Belle Couleur When consumers purchase products, they want their product is worth the cost that they paid for. Products need to be totally valued with the quality of its products; and also all the statements about the products need to be a right fact and provide exactly what the qualities placed on the statements/outcomes. There were some negative evaluations on Belle Couleur products line; due to the facts that the products provided fault information, which lead to mistaken by the consumers about the products’ qualities. I. e. different target market has different reaction towards the product line. They don’t have the same or even the similar reaction towards the same products. For example, those Dutch customers tended to like lighter hair colour, when the French customers prefer the darker shades. Due to the market researches of the two product lines, they all get recommended to promote two lines at once. Instead of promote two lines at once, L’Oreal Netherlands can promote one by one; which means that they can promote each one to see how the consumers react to the products. From then, they can decide whether the second product line is necessary needed to be promote out to the market. It can save them the costs in promoting, and also their budget won’t be at waste in advertisement and promotion. It could count as monitoring the current market to see the changes under different circumstances. The product range can be sold at the different locations, such as drugs store and supermarket. Therefore, the advertisements and promotions in these places are necessary in order to catch the consumers’ attentions and interests. Customer service There are numbers of consumers that afraid of purchasing new products, due to the fact that they have bad previous experiences with different products. It is important that marketers can come up with the product’s concepts that provide the trustworthy information to the customers; also it is more important that those provided information can lure away the fear that consumers have, when they purchase for new products. Towards competitions In the global markets, it is impossible for other competitors not copy other products. Stopping it is totally outrages. But every company always have their key ingredients for their products. They always have a backup plan for what they are going to do in the future, if something bad happens. Marketing plan designed Effective monitoring and control system created

Macroeconomics Models Essay Example | Topics and Well Written Essays - 1500 words

Macroeconomics Models - Essay Example The LM curve is derived from the assumption that money supply is not a function of interest rates and therefore given certain levels of money supply we can determine when the monetary at which levels the monetary sector is at equilibrium; the LM curve is derived as follows: The above diagram shows the derivation of the LM curve, MS represents money supply, When there is an increase in national income from Y1 to Y2 then this will shift the money demand schedule to the right from MD1 to MD2 and for the purpose of attaining equilibrium in the money market interest rates will shift from IR1 to IR2 and this relationship helps us to derive the LM curve above. A policy mix is the use of both fiscal and monetary policies, fiscal policies include the use of government expenditure while the monetary polices include money supply. An example is where the government reduces expenditure, this will shift the IS curve to the left and because and the monetary policy measure here would be to decrease interest rates from IR1 to IR2 in order to push back the economy to the natural rate of output Yn. From the above diagram when the government decrease its spending this shifts the IS curve to the left from IS1 to IS2, this will lead the monetary policy makers to decrease the interest rates for this reason the new equilibrium will be at Yn and IR2. Economists view the labour market as any other mark... A policy mix is the use of both fiscal and monetary policies, fiscal policies include the use of government expenditure while the monetary polices include money supply. An example is where the government reduces expenditure, this will shift the IS curve to the left and because and the monetary policy measure here would be to decrease interest rates from IR1 to IR2 in order to push back the economy to the natural rate of output Yn. From the above diagram when the government decrease its spending this shifts the IS curve to the left from IS1 to IS2, this will lead the monetary policy makers to decrease the interest rates for this reason the new equilibrium will be at Yn and IR2. 3. How do labour markets affect workers' bargaining power Economists view the labour market as any other market whereby labour has its own demand and supply, when the supply of labour is high then wage rates are low and on the other hand when the demand for labour is high then the wage rates increase. Therefore the demand and the supply will determine the equilibrium wage rates in an economy and also determine the workers bargaining power. 4. What is meant by the efficiency wage and what does it imply about the clearing of the labour market Efficiency wage is a concept that states that wage rates are not only determined by the supply and demand of labour and for this reason there is need to pay a higher wage rate to employees to increase efficiency and productivity of labour. This concept therefore states that wage rates should be set higher than the market clearing rate in order to achieve efficiency which is achieved through the higher pay than the market clearing. 5. How does Blanchard define and motivate the

Interprofessional team working in healthcare delivery Essay - 1

Interprofessional team working in healthcare delivery - Essay Example Mutual team work and collaborative care have rapidly improved the health care operations and service delivery in many health care centers (Barrett and keeping, 2005, p. 40). Inter-professional team work is very effective in improving the patient health safety and heath care services (Barrett and keeping, 2005, p. 40). Inter-professional team work has reduced the backlog and burn out associated with inadequate health professionals (Barrett and keeping, 2005, p. 40). Inter-professional team work is also responsible of reducing the professional workloads and patient morbidity (Department of health 2010, p. 324). With effective inter-professional team work in health care institutions, health care professionals enjoy job satisfaction. Patient and patient caretakers need to be involved squarely in the treatment process (Zwarenstein 2008, p. 67). Their ideas and opinions are excitedly valuable and relevant in the diagnosis and treatment process (Barrett and keeping, 2005, p. 40). The core purpose of selecting the Tom case is to expound on the dangers associated with lack of inter-professional team work in the healthcare setting. The case portrays some of the very sensitive ethical and legal issues which should be the base line in designing professional legislations and policies (Cohen 2007, 340). The 20 years old Tom died out of aspiration pneumonia and reflux oesophagistis. The disease was diagnosed long time ago and measures to rectify the problem recommended. The entire concerned professionals in the hospital were not committed and willing to take prompt actions on the Toms’ health condition .The parent (Tom’s parents) concern over Tom’s pain was not listened to by the relevant health professionals. Tom was also infected with multiple learning disabilities which forced him to attend a special school. In the school, the parents raised concern over their child future but no action was taken by the school administration. The reluctance of the health professionals and the school to cooperate with Tom’s parent raised some ethical and legal issues. Ethical and Legal Issues There are several health ethical principles that are relevant in Tom’s case (Glasby 2007, p. 78). To start with, the main obligation of the health care professionals in Tom’s case was purely to protect his health and life (Prescott 2006, p 90). In this case, the hospital professionals never complied with their core obligation. According to the Department of health (2006, p. 69), under this ethical principle, the health profes

Conclusion of Online Contracts Research Paper Example | Topics and Well Written Essays - 1500 words

Conclusion of Online Contracts - Research Paper Example According to Deeksha Bhana and others, â€Å"an offer is an invitation by one party to create obligations with another party, which obligations will become legally binding upon the acceptance by the other party† . An offer must respect several legal requirements in order to be valid:  According to Deeksha Bhana and others, â€Å"an offer is an invitation by one party to create obligations with another party, which obligations will become legally binding upon the acceptance by the other party† . An offer must respect several legal requirements in order to be valid:  1. the offer must be made with animus contrahendi2. the offer must be complete, certain or at least ascertainable3. the offer must be communicated   to the offeree. In the online community, however, things are not so simple. Very often, these requirements are confusing or not observed by the participants, which further leads to serious legal issues. The author will analyze these legal requirements and e xplain them and the possibility of avoiding confusion at this moment.  This chapter will also analyze the concept of unilateral contract and the possibility of revocation of an offer.   1.2. Invitation to treat invitation to treat represents â€Å"an expression of willingness to negotiate. A person making an invitation to treat does not intend to be bound as soon as it is accepted by the person to whom the statement is addressed.†   Therefore, the main difference between an invitation to treat and an offer consists in their binding power. The paper will describe all the differences between these two concepts and analyze some possible situations that might occur due to the ambiguity of these two notions.  The main question that the author intends to answer in this part of the paper is: Is it an offer or an invitation to treat? In the answer to this question, the author will address to the concept of online advertisement and other important notions. This chapter will also analyze the concept of unilateral contracts and the possibility of revocation of an offer.  

Does international law function effectively Essay

Does international law function effectively - Essay Example If we expand the definition to include nation states and simplify it somewhat we can say that any particular act can be seen as a crime if the international community defines it as such3.This is clearly the state of affairs when one examines the current state and the historical foundations of international law where crimes were said to be committed when countries broke agreements with each other, went back on treaties signed with groups of other nations, ignored international decisions or behaved in a inappropriate manner4 for a nation that wishes to be integrated into the larger global cooperative system that is currently taking place in the history of civilisation5. While this may show that international law and regulations have failed, it cab be shown that the law itself has not failed rather it is application of the law which has missed the mark completely. As a basic element of civilized living, it seems that the idea for not breaking any rules and following the law is ingrained into the members of a group simply because without respect for and agreement on certain rules, a society could completely fall under anarchy. To maintain laws, there is also the intimidation of punishment linked to breaking the laws but if a country or a ruler of a country knows that they can get away with it then it would be unlikely that they would continue to follow the law without incredible self restraint6. Even on an individual level, a society where certain powerful members or the elite play give little regard to the laws of the collective, the society can eventually get to a position where the law is utterly powerless and in many ways, this idea certainly applies to the global arena7. As there are lawgivers and lawbreakers in the global arena, there are also people and organisations responsible for keeping the law. In a city, town or country, it is relatively easy to enforce the law mainly because jurisdiction issues are not present. However, in the case of

IBMs Use of Information Management Concepts Essay - 2

IBMs Use of Information Management Concepts - Essay Example The executive leadership comprises a board of directors. The key person is Virginia Rometty, the chairman, president and the CEO. Other key people in leadership include senior vice presidents in various departments including sales and distribution, marketing a and communication, human resources, General counsel and regulatory affairs, transformation and operations, Global technology services as well as research and solutions portfolio (McKnight, 2013). The practical use of key information management concepts that include: information systems guidelines, assessment, vision, the planning team and the strategic information systems planning process, strategic plan and initiative is essential in achieving the organization's goals and objectives (McKnight, 2013). According to reports on IBM performance, effective use of information systems requires the understanding of the management, organization and technology that shapes the systems Alignment of information systems is effective in the development and maintenance of information systems which supports business operations. This is essential for the improved performance of a business. The IBM performance is an evidence of its strategic position and capabilities, disciplined management systems and dedication of the IBM expertise. Embedded in every aspect of an organization, information management concepts play a critical role in initiatives of governance. Data in an organization is the greatest risk and value source. Poor management of data leads to poor decisions and business results. The ability to leverage trusted, clean data can aid organizations in the provision of better service which is driven by customer loyalty and spending of less effort in complying with regulatory policies. The effective leveraging of information, therefore, increases innovation through optimizing processes and people via creative utilization of information. Considering the ability for enhancing the availability, integrity and quality of data, effective governance aids mitigate risk and increasing the value of risks (McKnight, 2013).  Ã‚  

Introduction to Microeconomics Essay Example | Topics and Well Written Essays - 1500 words

Introduction to Microeconomics - Essay Example This replaces Highly Skilled Migrant Programme (HSMP) that was in force earlier. Tier II: Under this, skilled workers get entry in the UK, who have a ready job offer. This essentially replaces Work Permit rules granted to workers in UK. Tier III: This fulfills the need of lower skilled requirement of workers to meet temporary shortages in the labour market. This has now been tilted in favour of EU migrants only. Tier IV: This specifies the needs of students who want to study in UK and get enriched with skill and knowledge. Tier V: This is a general category as per the agreement with other countries to allow youth mobility and purely as a temporary work permit. Skilled migration has played a pivotal role to keep economy of UK buoyant and competitive. Doctors, engineers, scientists, MBAs, fall under the category of highly skilled individuals who were encouraged to immigrate and remain in UK since 2002. The problem arose because government imposed a cap which affects migration in this c ategory. From April 2011, the Government has decided to impose a permanent restriction on skilled immigration replacing Tier 1 (General) category with a new 'exceptional talent' visa. Currently the Government has stopped accepting new applications from the people outside of the UK. (Highly Skilled†¦) There have been serious concerns on levels of immigration after the worldwide economic downturn in 2008. The UK imposed no cap on immigration from the previous Eastern Bloc Countries that joined the EU in 2004. There has been a significant growth in Eastern European migration at the expense of non EU migration. Total immigration between the year 2004 and 2010 can be observed in below mentioned illustration. Surprisingly, it was highest in the year 2005. The year 2009 and 2010 do not show any drastic increase in immigration population so as to make any serious concern and any unemployment issue for locals cannot be seen having any linkages to any increase in immigrant population. To tal long-term international migration estimates, UK, 2000–2010 Source: ONS, Long-Term International Migration Statistical Bulletin–Migration Statistics, Page 5 In fact, non EU migrants have got the biggest hit owing to Government efforts to quell public concerns over immigration. Because of the EU Law, government is not in a position to restrict immigration from EU Countries and what UK needs is the migration of highly skilled workers from non EU countries. The UK Government has declared a permanent ceiling of 21,700 on skilled immigration to be applicable in April 2011. Further, investors, entrepreneurs, and 'exceptionally talented' individuals will get entry under Tier 1 and Tier 2 will be restricted to graduate level occupations. Entrepreneurs and investors will have no restriction whatsoever that can come to the UK with certain net worth. It will be pertinent to note that in 2009, UK issued 50,000 visas to non-EU citizens under Tier 1 category. Present cap of 21,70 0 visas in the highly skilled category is a substantial cut if seen from the perspective of visas issued in the year 2009. Shortage of Skilled Workers It will be interesting to see what business leaders say about the shortage of skilled workers. Ignacio Galan, the owner of Scottish Power Ltd has shown apprehension that UK’s plan to improve power-generation and to embark on renewable energy projects will be seriously hampered by the shortage of engineers.

Drawing on the concept of fashion as a form of communication, Essay

Drawing on the concept of fashion as a form of communication, critically analyze the role that fashion and clothes have in shaping people's identities - Essay Example This is the reason why fashion is spread out so as to make people understand where they are coming from and how they shall be seen within the related scheme of things. This is the exact manner under which their relevant selves will be highlighted and their personal beliefs shall be bolstered. This paper will discuss how the concept of fashion has evolved over a period of time and how it closely linked with culture and the identity basis. How people’s ideologies have been shaped up with respect to fashion is also something that this paper shall delve upon. Before fashion can be studied in-depth, it is required that the role of society under which it exists is taken note of. This is because this very society adopts and adapts it so that the people can have it within their lives to give out a statement. Why society can pose as a serious problem for the fashion domains from making its mark is a significant aspect that should be taken note of. This is because fashion pinpoints the basis of societal representation from vastly different ideologies. These concepts can change with the advent of time and be based on the beliefs of a select few, which is another point of much consideration. It must be remembered here that the society has the final say in making up the realms of fashion and how it is culturally adopted across the board. The leaders within any society of the world would have their own opinions when it comes to fashion and its inter-related pointers (Kim 2013). This discusses the tangent of cultural adaptations which can be had wi thin the relevant thick of things, and which always remain necessary to comprehend. Hence fashion needs to be given a chance on a proactive basis for it to make its mark on a local as well as a global level. This is when it is truly and wholly manifested. The role of fashion and clothes in shaping the peoples identities has been immense and this has been the case

Designing a Wellness Program Essay Example for Free

Designing a Wellness Program Essay 1.When a health promotion specialist begins the task of designing a wellness program the first and most important step is performing a needs assessment. An important part of the needs assessment is collecting data. There are two main types of data. One is primary data. This is data that you obtain yourself from the population you intend to serve. Examples of primary data are: administer surveys by written or electronic questionnaires, telephone interviews, electronic interviews, face-to-face interviews, Delphi technique, community forums, focus groups, observation, and self assessments. This data is current and straight from the target population with specific information to answer planner’s questions. Negatives for this type of data mainly includes: cost, time, manpower. All of these methods of collecting primary data have their own unique advantages and disadvantages. However, one must examine the intangibles that are associated with each method on an individual program by program basis (McKenzie, Neiger, Thackeray, 2009). The second form of data one may obtain is termed secondary data. This is data that has already been obtained by someone else and is readily available. Sources include governmental agencies, nongovernmental agencies and organizations, and data available in the literature. Examples of governmental source data from the CDC, FDA, and others would be: census data, health and vital statistics, behavioral risk factors, and cancer statistics. Nongovernmental sources like the American Cancer Society, the American Heart Association, and others can offer information and statistics on topics such as: cancer, heart disease, lung disease, stroke, and many more. Data from literature sources that are peer-reviewed such as Medline and ETHXWeb can be valuable tools to help identify the needs of one’s specific population. This data is generally inexpensive, easier to obtain, usually summarized, and requires less resources to collect. The largest negative to this data is it is not specifically from the target population and therefore might not be applicable one’s target population. How the data was obtained, from whom it was obtained, and a number of other variables can change how valuable data may be for one’s specific target population. Secondary data can also be a great source to help one construct survey instruments to obtain similar data that is straight from your target population (McKenzie, Neiger, Thackeray, 2009). 2.After working for 16 years I’ve come to the conclusion that most of my colleagues and myself have fallen into two categories, overweight or obese. Unfortunately this is a statewide and a national problem. My solution is to start a walking campaign for TCC employees that will help fight obesity. The first step would be to perform a needs assessment to see if there is an actual obesity problem at my college. This would entail identifying types of information that might help me answer the question of obesity at TCC. My first action would be to contact the person in charge of employee health at TCC and see if there is any secondary data collected from the employees that would be useful for this endeavor or to see if anything similar has ever been attempted at TCC. I would also perform a literature search on walking programs and obesity. Another source of secondary data might include health screenings or other health information obtained from TCC employees. Of course this could be a problem in regards to Health Information Portability and Accountability Act (HIPPA). Other secondary sources that could be utilized are: the Tarrant County Public Health, Texas Department of State Health Services, Centers for Disease Control and Prevention, and Healthy People.gov. All secondary data would need to be reviewed for its usefulness and how current the information is that would be utilized. Primary data would allow me to collect current data from the target population. Primary data could be collected by internet surveys, mailing surveys, telephone surveys, and organizing focus groups (Fitzhugh, 2012). The next step would be how to collect the data for the assessment. My first action would to ask some colleagues for assistance. We would then break up the work of obtaining the secondary data via the internet and making some phone calls to key personnel to see what data was available. We would obtain all the data we could from the secondary data sources stated prior. In addition, with the college’s approval, I would send out at a Health Risk Appraisal (HRA) survey via e-mail through the college’s mailing system. If needed, I would use the intercampus mail system to send out the HRA survey. I would also organize focus groups to obtain more primary data. And most importantly I would obtain information from the leaders at TCC via surveys or interviews (Fitzhugh, 2012). The third step would be the actual collection of the data. This would take organization, effort, and time. I would first need to gain approval from my superiors at the college to get time off, obtain staff, and obtain funds to collect the data. Obtaining staff might be achieved through volunteerism. Volunteers would not only assist in collecting the data, but would aid in entering and managing data. Funds might be granted from the leaders at the college from various funding sources or even from the county or state levels (Fitzhugh, 2012). The fourth step would involve analyzing the data to profile the actual needs of the TCC employees. For my program the data would need to show that there is a weight problem and that lack of exercise is a key element that could help address this health issue. This would involve organizing the data and comparing our population to the region, state, and even national levels. This would also include both qualitative and quantitative analysis of the data obtained where reliability and validity would be assessed (Fitzhugh, 2012). The last step would be to prioritize and validate the needs of TCC employees. We could perform this by ranking the health issues in order of importance as reported. We could establish a Basic Priority Rating (BPR) which takes into account the size of the problem, seriousness of the problem, effectiveness of possible interventions, and lastly is the intervention doable. One additional method would be to take the data back to a focus group or advisory panel and prioritize by importance and potential for change. Through these processes we may find that there are other larger concerns for TCC employees. One could waste a lot of time, effort, and funds if a proper and thorough assessment is not completed prior to initiating a health promotion program (Fitzhugh, 2012). References Fitzhugh, E. C. (2012). mms://mediasrv1.ccs.ua.edu/CCS-AO2/HHE667-2/module4/667_Video_8.wmv McKenzie, J. F., Neiger, B. L., Thackeray, R. (2009). Planning, implementing, and evaluating health promotion programs: A primer (5th ed.). San Francisco: Benjamin Cummings.

Hunger game Essay Example for Free

Hunger game Essay In the novel the Hunger Games by Suzanne Collins, the main character is Katniss Everdeen a female that represent district 12. Throughout her journey she has to fight against eleven other district and twenty-three other tributes in order to be the last tribute to survive. Although Katniss know that the Hunger Games is not an easy task to complete winning or staying alive is the only option, she still gain the power and confidences to compete. Throughout the Hunger Games all the power was given to the totalitarian government of the capitol. The government was able to control the people and the districts of Panem, because they hold most of the country of Panem wealth. In theHunger Games the citizens of Panem were consider to be servants in a brutal game of life and death. The games keep the people of the districts divided and fighting among themselves. â€Å"Taking the kids from our districts, forcing them to kill on another while we watch† (1.  18). The main purpose is to remind the districts how weak they are, and cannot do nothing about it, their deaths is for televised entertainment. As the journey continues Katniss started to develop more power and confidences in herself. The control the capitol has over each districts is to maintain order. But when it came to Katniss and Peeta the capitol had little control over them. â€Å"Eventually I understood this would only lead us to more trouble† (1. 6). At this point in time Katniss’s fear that the capitol is controlling her. â€Å"I don’t want them to change me in there. Turn me into some kind of monster that I’m not† (10. 141). Peeta wants to die as himself, not as one of the capitol’s servants. The Hunger Games involved different stages of dystopia. In which they used propaganda to control the citizens of Panem. The only option they have is to fight for their survival to win or to be killed. However Katniss defeats the capitol and frees the districts from its wrath.

Change Management In Sony Pictures Management Essay

Change Management In Sony Pictures Management Essay In 2008 Amy Pascal (Co-Chairman, Sony Pictures Entertainment, Chairman, Motion Picture Group, Sony Pictures Entertainment) and Michael Lynton (Chairman CEO, Sony Pictures Entertainment) engaged The Energy Project as a part of an effort to create a culture in which employees felt energetic and excited about coming to work every day. Beginning with the senior team, our facilitators delivered our curriculum to some 500 managers and leaders. More than 90% said it has helped them bring more energy to work every day. Almost 88% felt that it has made them more focused and productive. We trained more than a dozen Sony internal facilitators to deliver our work, and by April 2010, some version of our curriculum will have been delivered to all 5500 Sony Pictures employees around the world.   In the midst of a severe recession, and a dramatic industry-wide decline in DVD sales, Sony expects to record one of its most profitable years ever in the fiscal year ending March 2009.   TABLE OF CONTENTS INDEX PAGE NO. Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Literature review Change Why change management Discussion of Change Management Theoriesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Plan Do Check Act Lewins Freeze Phases Issues to Changeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Implementation of Change Managementà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Transformation in Sony pictures Overcoming resistance in employeeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Sustaining changeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Conclusionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Referencesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Appendixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. INTRODUCTION Sony Pictures Entertainment (SPE) was formerly known as Columbia pictures entertainment, headquartered in Culver City, CALIFORNIA. The company was founded in 1987 and it was renamed Sony pictures entertainment in 1991. It is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPEs global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. The companys slogan is Sony like no other. SPE recorded total sales of $7.6 billion for fiscal year ended March 31, 2010. Key people of SONY PICTURES are Howard Stringer (Chairman, President and CEO of  Sony Corporation),Michael Lynton (Chairman CEO, Sony Pictures Ente rtainment),Amy Pascal (Co-Chairman, Sony Pictures Entertainment, Chairman, Motion Picture Group, Sony Pictures Entertainment), Jeff Blake (Vice Chairman, Sony Pictures Entertainment). Sony Pictures Plaza in Culver City, California LITERATURE REVIEW CHANGE: Change is all around us in different types and categories; it can be brought by us or can come in any way to us. Change is the way through which future enters your life. Future is coming fast; we cannot predict but only react when we face it. Steven Kerr Why change management? Changes can come yourself or it can come in ways that give you little choice about its what, when, and how. Fighting against change slows it down or diverts it, but it wont stop it however. If you wish to succeed in this rapidly changing new world you must learn to look on change as a friend one who presents you with an opportunity for growth and improvement. The rate of change in  todays world  is constantly increasing. Everything that exists is getting old, wearing out and should be replaced. Revolutionary technologies, consolidation, well-funded new competition, unpredictable customers, and a quickening in the pace of change hurled unfamiliar conditions at management. Realities of Todays  World   The magnitude of todays environmental, competitive, and global market change is unprecedented. Its a very interesting and exciting world, but its also volatile and chaotic: Volatility  describes the economys rate of change: extremely fast, with explosive upsurges and sudden downturns. Chaos  describes the direction of the economys changes: were not sure exactly where were headed, but we are swinging between the various alternatives at a very high speed. To cope with an unpredictable world you must build an enormous amount of flexibility into your organization. While you cannot predict the future, you can get a handle on  trends, which is a way to take advantage of change and convert risks into  opportunities. DISCUSSION OF CHANGE MANAGEMENT THEORIES Plan Do Check Act   Plan, Do, Check, Act is a cycle of activities designed to drive continuous improvement. Initially implemented in manufacturing, it has broad applicability in business. First developed by Walter Shewhart, it was popularized by Edwards Deming. It originated in the 1920s with the eminent statistics expert Mr. Walter A. Shewhart, who introduced the concept of PLAN, DO and SEE. The late Total Quality Management (TQM) guru and renowned statistician W. Edwards Deming modified the Shewhart cycle as: PLAN, DO, STUDY, and ACT.PDCA  (plan-do-check-act) is a four-step problem-solving process typically used in  business process improvement. It is also called as Shewhart cycle, Deming cycle, PDSA (PLAN DO STUDY ACT),PDCA (PLAN DO CHECK ACT). It reduced error rate during implementation the Plan, Do, Check, Act cycle in manufacturing.This Act is useful for change management. The PDCA cycle should be repeated again and again for continuous improvement. PLAN: Establish the objectives and processes necessary to deliver results in accordance with the expected output. By making the expected output the focus, it differs from other techniques in that the completeness and accuracy of the  specification is also part of the improvement. PROCEDURE- Recognize an opportunity and plan a change. DO: Implement the new processes. Often on a small scale if possible. PROCEDURE- Executes the plan, taking small steps in controlled circumstances. CHECK: Measure the new processes and compare the results against the expected results to ascertain any differences. PROCEDURE- Review the test, analyze the results and identify what youve learned. ACT: Analyse the differences to determine their cause. Each will be part of either one or more of the P-D-C-A steps. Determine where to apply changes that will include improvement. When a pass through these four steps does not result in the need to improve, refine the scope to which PDCA is applied until there is a plan that involves improvement. PROCEDURE- Take action to standardize or improve the process. Benefits of the PDCA cycle: daily routine management-for the individual and/or the team, problem-solving process, project management, continuous development, vendor development, human resources development, new product development, and process trials Lewins Freeze Phases- In the early 20th century, the psychologist Kurt Lewin developed the model known as Lewins Freeze Phases and which still forms the underlying basis of many change management theories models and strategies for managing change. His model suggests that change involves a move from one static state via a state of activity to another static status quo -and all this via a three-stage process of managing change: unfreezing, changing and re-freezing. Unfreezing: Faced with a dilemma or disconfirmation, the individual or group becomes aware of a need to change. Changing: The situation is diagnosed and new models of behaviour are explored and tested. Refreezing: Application of new behaviour is evaluated, and if reinforcing, adopted in figure 1 summarizes the steps and processes involved in planned change through action research. Action research is depicted as a cyclical process of change. Figure Kurt Lewins change model recognizes that people derive a strong sense of identity to from their environment. It also recognizes that they like the safety, comfort and feeling of control within their environment. ISSUE TO CHANGE Our CEO, Tony Schwartz first met with Sony Pictures Entertainment (SPE) co-CEOs, Michael Lynton and Amy Pascal, in the summer of 2007. Pascal and Lynton saw the work of the Energy Project as a way to bring to life their vision of making Sony the most desirable studio to work for and of building a culture of high engagement. Initially, Tony worked with Lynton and Pascal and their team of 17 direct reports. The initial focus was on how they managed their own energy individually, and as an intact team. This senior group found our curriculum sufficiently valuable that they asked to brong it to the top 500 executives, all vice president or above.   A 2007 Towers Perrin survey of nearly 90,000 employees worldwide, for instance, found that only 21% felt fully engaged at work and nearly 40% were disenchanted or disengaged. That negativity has a direct impact on the bottom line. Towers Perrin found that companies with low levels of employee engagement had a 33% annual decline in operating income and an 11% annual decline in earnings growth. Those with high engagement, on the other hand, reported a 19% increase in operating income and 28% growth in earnings per share. Nearly a decade ago, the Energy Project, the company I head, began to address work performance and the problem of employee disengagement. We still believe that enduring organizational change is possible only if individuals alter their attitudes and behaviors first.  Weve come to understand that its not possible to generate lasting cultural change without deeply involving an organizations senior leadership. IMPLEMENTATION OF CHANGE MANAGEMENT Once people understand how their supply of available energy is influenced by the choices they make, they can learn new strategies that increase the fuel in their tanks and boost their productivity.      They include practices such as shutting down your e-mail for a couple of hours during the day, so you can tackle important or complex tasks without distracting interruptions, or taking a daily 3  PM  walk to get an emotional and mental breather. Two fundamental shifts-   We encouraged Sony to make two fundamental shifts in the way it manages employees. We also created a three -day version of a new way of working that included a renewal day that provided participants with specific techniques to improve the quality, quantity and focus of their energy. This day featured individual consults with a nutritionist, exercise physiologist and massage therapist as well as group circuit training, yoga and meditation. Group coaching was offered during the 3 day sessions and then on twice more two and four weeks after the end of the session. The purpose of the coaching was to support the participants in successfully launching and sustaining the rituals they built once they had returned to the challenges of their daily life. Tony continued to work with Pascal and Lynton a senior team on a quarterly basis throughout 2008 to help them model the behaviors they learned and to drive the work down through their own teams. TRANSFORMATION IN SONY PICTURES Sony pictures went through a transformation in order to embrace energy building and renewing rituals at all levels. Out of the 3000 employees of the 6300 employees of Sony have gone through the energy management program. This summer 1700 more will be covered from Europe, Singapore, and Latin America. OVERCOMING RESISTANCE IN EMPLOYEE The reaction of the program has been overwhelmingly positive. 88% of the participants say, it has made them more focused and productive. Some 90% of them reported that as a result of the work, they began bringing higher levels of energy to work every day. 84% say they feel better and are able to manage their jobs demands and are more engaged at work. Sonys leaders believe that these changes have helped boost the companys performance. E.g. in spite of recession also Sony pictures had its most profitable year ever in 2008 and one of its highest revenue years in 2009. SUSTAINING CHANGE For sustaining change of the Sony Pictures, there are some important points which must keep in mind. These are as under: Employee should be highly engaged. Employee should be friendly. High performance culture. As a leader, you have myriad opportunities to set the right context for your employees to replenish their energy. Its all about providing examples for others and creating a safe environment. DOS AND DONTS FOR IMPLEMENTATION OF CULTURAL CHANGE Management is doing things right; Leadership is doing the right things. -Peter Drucker STRATEGIES OF A POSITIVE CHANGE So that Sony pictures can progress. Conclusion CHANGE STARTS AT THE TOP AND BEGINS ON DAY 1. REAL CHANGE HAPPENS AT THE BOTTOM. IN ORDER TO CHANGE OTHERS FIRST YOU SHOULD YOURSELF AS LYNTON AND PASCAL DID. E.Q IS ONE OF THE KEY ELEMENTS TOWARDS POSITIVE BEHAVIOURAL CHANGE WHICH ULTIMATELY LEADS TO THE GOAL OF A SUCCESSFUL CHANGE MANAGEMENT. STRONG CULTURAL VALUES ACTS AS A MAGNET IN THE SUCCESS OF A COMPANY WHICH BINDS AN EMPLOYEE IRRESPECTIVE OF THE EXTERNAL FACTORS LIKE RECESSION OR ECONOMY.

Lawn Party Essay -- essays papers

Lawn Party Ann Beattie writes her short story â€Å"The Lawn Party† as a male narrator. Because men tend to be less emotional than women are, this makes the narrator’s point of view more believable. Although this is a story that moves from one agonizing situation to another, the lack of human emotion leaves one with a somewhat empty feeling. One could infer that the author removed all sensitivity from the narrator in an attempt to make him appear aloof, indifferent, and even somewhat callous. The narrator lost his arm in a car accident. When asked if he would like a plastic arm or claw, he rejected both. When asked what he would like, he calmly responded â€Å"air†. Later in the story, he complained that he has to sip beer because it would be annoying if he had to set the beer down to wipe his mouth. He also received a letter from the college where he worked, stating that they hoped all was well and that he would be back to work in the fall. His only thought was that it would be difficult to teach art with only one arm, but then dismissed the entire issue as if it was unimpor...

The Promise of Human Cloning :: Cloning Argumentative Persuasive Argument

The Promise of Human Cloning      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cloning opens many doors of opportunities in the agricultural aspect of the United States of America.   It has already been a major factor in saving the lives of many humans.   I feel the society as a whole can not and should not degrade this scientifical finding.   I feel that human cloning should not be done and that this subject raises too many ethical questions.   I would like to focus on an agricultural aspect if I may.   People raised hell when animal parts were put into humans to save lives and today it is an accepted part of medicinal science.   I feel that cloning in an agricultural and medicinal aspect will become the same as transplanted animal parts.   It will go through much debate, but ten years from now it will be accepted scientifically, socially, and morally. In an article in Newsweek called A Cloned Chop, Anyone?   They take a somewhat neutral, but also somewhat negative viewpoint of cloning in an agricultural and medicinal sense.   They admit some good aspects of this genetic engineering, but they still seem pessimistic of the future of cloning in animals excluding humans.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first thing the article states is the Wall Street opportunities for the biotech field.   Instead of phone calls from eager investors only phone calls from reporters were coming in asking about this market.   I feel that now would be a great time to invest in biotechnical companies specializing in agricultural and medicinal cloning.   This article says nothing about the great potentials of long term investment.   Long term investment especially in the medicinal field is incredibly profitable.   Just as in other controversial investing opportunities I feel that investors will find they could have made a lot of money if they invested in this area.   Ten to fifteen years from now this agricultural cloning will be a commonly routine thing and price wars will begin for the products produced by them which means many great investment opportunities will be available.   But one must remember that Wall Street is extremely short term investing so this is a good explanation for not many investors being interested in this because it is still many years before tangible and profitable products are made from cloning.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The article goes on to say the Scottish scientists have a lot of good ideas, but they seem to be only a sci-fi adventure.   Once again I disagree. Scottish scientists are trying to help the human race, not be lucrative mad scientists looking for another way to manipulate the human race.   The following are some things that have already been done with genetic engineering and they

John Paul Stevens: Biography :: essays research papers

John Paul Stevens: Biography John Paul Stevens, the 101st Justice to serve on the supreme court of the United States, and the first appointed by President Gerald R. Ford. John Paul Stevens became a member of the high court in December of 1975. Stevens, a middle aged man, with a reputation as a sharp-minded, hardworking lawyer, and first rate judge was given the highest evaluation from the American Bar Association committee that examined his record.  ³A superb judicial craftsman ² and a Judge ¹s judge, ² are two of the praises that Stevens has received from the United States Court of Appeals.   Ã‚  Ã‚  Ã‚  Ã‚  Stevens was voted into the supreme court with a vote of 98-0. In that time, Stevens was considered by the press, to be a moderate or moderate conservative in his legal thinking, and would take sides with other justices Powell, Stewart, and White. John Paul was born on Apr. 20, 1920. Stevens, the youngest out of 4 sons, Stevens was also considered to be the smartest of the 4 . At the age of six, his brother Ernest Stevens noted to a New York Post reporter,  ³I guess we always knew he was going to make something of himself. He was always awfully smart....When John was six, he could play better bridge then most adults today> ²   Ã‚  Ã‚  Ã‚  Ã‚  Stevens attended the University of Chicago High School, and then later went to the University its self. In 1941, he left the University with a Phi Betta Kappa key, and a B.A. degree. He joined the navy, after the U.S entered World War 2. Stevens was stationed in Washington D.C, as a intelligence officer on the staff of admiral Chester W. Nimitz. He worked with a group assigned to break Japanese codes. for doing this, he was awarded the Bronze Star. After he returned to Chicago, (at the end of the war) he enrolled himself into Northwestern University School of Law to earn his J.D. degree, where he graduated first in his class. Not long after that, he was admitted into the Order of the Coif and the Phi Delta Phi law society.   Ã‚  Ã‚  Ã‚  Ã‚  From 1947 to 48, Stevens spent the year as a clerk to supreme court justice Wiley Rutledge. After that, he joined his first law firm, Poppenhausen, Johnston, Thompson & Raymond. A Chicago based firm, that he was inducted to as an Associate.   Ã‚  Ã‚  Ã‚  Ã‚  This was in 1948. With expert guidance from a Senior in the firm,

Companies that gives importance to their employees

Companies that gives importance to their employees BY 2141361 Companies that gives importance and value to its employee. Boston Consulting Group BCG invests â€Å"100-plus hours and thousands of dollars to recruit each consultant,† says the company's site, and it also claims to pay 100 percent of its employees' health care premiums. â€Å"Attracting top talent and maintaining an environment in which employees can rapidly develop have been key to our success and our ability to deliver enormous value to clients.Recognitions like this are a nice acknowledgment that our efforts are highly unusual and, based on our growth and client retention, ffective,† says Rich Lesser, BCG's chairman of North and South America. SAS Institute SAS has ranked in Fortune's Top 100 for 14 consecutive years, according to the company's web site. The company says that â€Å"if you treat employees as if they make a difference, they will make a difference. SAS employee rewards includes subsidized Montessori child care, unlimited sick days, a free health care center, and intramural sports teams. CEO Jim Goodnight says that â€Å"[we create] a culture that rewards innovation, encourages employees to try new things and yet doesn't penalize them or taking chances, and a culture that cares about employees' personal and professional growth. † Zappos. com Zappos accomplishes a mix of both â€Å"traditional† ways of showing employee appreciation, like company picnics and holiday parties, as well as more unique ways.Last year they held the Zfrog awards, which let employees pitch their own business ideas, â€Å"laughter yoga† classes, Tank Top Tuesday, and recognizing employees in different departments, such as Merchandiser of the Quarter. â€Å"l love working at Zappos; the creativity and fun we have here are unparalleled, at least by any other ob I've ever had. There are all sorts of people here: young and old; shy and extremely outgoing; ‘normal' andâ₠¬ ¦ weird. I love that Zappos embraces people of all cultures, styles, and personalities,† says one Zappos employee.DreamWorks Animation According to DreamWorks' careers site, â€Å"the work community is enriched with many special events including movie screenings, art and short film festivals, artistic development classes, and family get-togethers. † â€Å"We are committed to fostering a culture that embraces innovation, creativity, collaboration, and a solid dose of fun. † Throughout the year, the company offers its employees art shows, craft fairs, movie screenings, art classes and lectures.CEO Jeffrey Katzenberg communicates daily with his employees through blog posts and his staff appreciates â€Å"the transparency between the employees and the CEO,† says Dina Strada, Manager of Employee Events and Communications. Hasbro, Inc. On its web site, Hasbro writes: â€Å"We value our employees and understand that our success would not be possible without al l their hard work, dedication, and passion. † Hasbro employees have access to the company's fitness centers, half-day Fridays, rograms.Hasbro also makes sure to remember employees' children by participating in Kids Carnival, Santa Breakfast, and Bring Your Son/Daughter to Work Day. S. C. Johnson At the family company S. C. Johnson, 12,000 employees have access to a concierge service that will see to it that their chores get done. This ranges from returning overdue library books to making sure your dry cleaning gets picked up on time. â€Å"To make the best products for your family, we need the best people in our company family,† according to the company website. Also available are childcare for parent employees, and paid sabbaticals.

“Economic Growth Without Distributive Justice Can Only Lead to Violence”.

â€Å"Economic Growth without distributive justice can only lead to violence†. A steady economic growth is a sign of a growing economy. Good economic growth often leads to the prosperity of the people of the country. But this is not always true for the entire population. Even when only 5% of the population is booming economically the economic growth would show a steady rise which though good for a country on the international front ,is a not so good for a country on the domestic front. Economic growth without distributive justice can only lead to violence. The economy wherein the rich get richer and the poor get poorer everyday is devoid of peace and prosperity. In India,it has happened in the past and happens even today ,when the employees see their employers make huge money while they are struggling to even make both ends meet,they hold protests,go on strikes demanding fee hike. It creates a void in the society, a gap that is hard to fill, a swamp that sucks the entire nation in. It is not very easy to see people become rich when you don't even get food twice a day. This leads to thefts,murders,and violence in the society. And with so many wrongdoings happening around you,the trust vanishes. The sense of living in a large family named society eludes us. Thus ,in my opinion the government of every country must put the best foot forward to ensure that the income is distributed as evenly as possible in the society to maintain peace and harmony in the society,so that the people can stay together and rejoice each other's growth and achievements.

Ramayana Divine Loophole

Shaquille Burnett World Lit. 6th period Rama is the main character and superhero of this story. The main character is a hero, who is often possessed of supernatural abilities or qualities. Rama displays his supernatural abilities by being able to pick up a strong edged bow. Also later in the story he has the ability to fly and having the power to neutralize an arrow and fly a chariot. The hero is charged with a quest.Rama has to leave, because sita has two wishes and one of them is exiling him to the forest for 14 years. His wife is kidnapped and wants revenge on ravanna. The hero is tested, often to prove the worthiness of himself and his quest. By facing ravanna on his journey is challenging his worthiness and it tested him on his quest to revenge. The presence of numerous mythical beings, magical and helpful animals, and human helpers and companions, monkeys were part of the magical quest helping Rama to defeat ravanna.The hero’s travels to take him to a supernatural world, often one that normal human beings are barred from entering a forest where there are magical and numerous mythical beings. Rama and his family are happy after years of being in the forest and from being there they destroyed the evil creatures. The cycle must reach a low point where the hero nearly gives up his quest or appears defeated. Rama almost loses; he did not want to beat his enemy by faint. Ravana persuades sita to marry him, Rama and his army undertakes ravana and his army in a fierce battle and reunites with sita.

Why do we care so much?

Introduction. People generally search for positive feedback pertaining to the self, in order to maintain a positive self-image. People also generally do not seek external feedback that accurately reflects their self-image, but rather a fair looking glass that displays positive images of the self, which serve to protect their personal self-esteem. (Brehm, Cassin, & Fein, 5th ed. 1998) Definition. Along these lines, Tesser's self-evaluation maintenance model states that the performance of others in our social environments can affect our self-evaluations, (Taylor & Brown, 1988). When a person we are close to performs well on a task, what will determine whether we will react positively or negatively to that behavior? Factors. There are three (3) influential factors that lead to having positive or negative thoughts on others successes when dealing with the self. They are crucial in understanding the idea of self-esteem maintenance. The factors are Performance, Closeness, and Importance. Performance is the most straight forward, and states that one will make decisions about their feelings towards others, based on how well that person performed on the same task that another has already completed. lecture 2/13/03) This is made by a measurement of some sort. In this case, Satoka got a higher grade then Steve and Sarah on the exam. This caused Steve to show feelings of jealousy towards Satoka, however Sarah, having gotten the same grade as Steve, was indifferent due to other factors. Closeness is a little trickier to deal with. It has to do with the relationship between the two people in question. If they are closely related, one would begin to hypothesize that they would be happy for each other's successes. That is not what the data suggests. Steve, Satoka and Sarah, in the given problem, are all very close friends. The data suggests that this close bond will cause some tension and perhaps establish competition that could lead to envy and discomfort toward Satoka. (lecture 1/13/03) The last of the three factors is Importance. This is a crucial factor because, if the task in question is not that important to one's self-concept or maintenance of high self esteem, then the individual simply won't care enough to let it have any affect on him/herself. (lecture 1/13/03) Steve and Satoka in this example, are both aspiring psychology majors, which is the item that makes this factor so significant, and makes this exam score so important to their self concept. They have established some kind of subconscious competition. Knowing that Satoka has done better then him on the exam, could cause Steve to feel threatened. Satoka might now be a better candidate to be a psych. Major because of his superior performance on the exam. This exam however is not of crucial importance to Sarah's concept of the self, because she is not in a field relating to psychology. Thus, she has an apposite reaction to the exam score, and Satoka, Processes. Based on the prior description of the factors, and how they relate to Steve and Sarah's reaction in this situation, one can further infer processes to account for their reactions.. The first process is called comparison. The comparison process states that if another person who is close to you, on a task that is of importance to you, out performs you, you will show resentment, or feel badly. (lecture 1/13/03) The second process is Reflection. As it's name suggests, this is when you reflect on someone else's success, and you feel good about yourself, because they performed well. This is the process that Sarah is exemplifying. Recovery. There are three things that Steve can do, (one in relation with each of the factors) in order to relieve himself of this burden of negative feelings towards Satoka. (lecture 1/13/03) The first is that he can change his performance on the task, (do better on the exam) and that will lead to a better feeling when comparing with Satoka's high score. Another thing he can do is change how close he is with Sataoka, meaning, he would distance himself in the friendship to help save positive self-esteem. Lastly, he could change the amount of emphasis or importance that he places on the exam. One solution would be to change majors. (lecture 1/13/03) Conclusion. The idea of self-concept maintenance is one that the average person deals with in a typical day during the course of his/her interaction with friends and strangers. If the population is all more aware of why we feel the way we do about certain things, it might be possible to prevent a lot of the negative hostility that is harbored for one another in certain situations, especially jealousy among friends.

Army Essays - Digital Technology, Internet, New Media, Free Essays

rmy ntroductionAll of my life I have been around technology. I have always strived to learn more about it and become more competent. I have been building and fixing computers for as long as I can remember. Its been my life to work with computers. I encounter new issues every day that I solve one way or another. Whenever someone has an issue with technology they come to me first, and Im always glad to help. Its what I do, I help people in the only way I can. However, in more recent times there has become an issue that really cant be solved by any one person. Its how the world is losing its privacy online. BodyPeople use the internet every day and night. Theres no stopping that, its what people have become accustomed to. Its a part of our culture now, something that is unchangeable. However, the internet brings to us more than just the information we want. It also sends the information they want about us. Its almost impossible to avoid it, it happens as soon as you start your browser. hey're watching you. Each time you view a Web page, enter an online contest, complete a Web site survey or purchase items they take note. Who are "they"? Often they are Internet Service Providers (ISPs),' marketers, and businesses.' These entities want information that will let them know who you are, what type of products you buy, when you are most likely to buy them, and why. By using your consumer profile, entities can determine how to effectively advertise to you and sell you ...

Wichita Confronts Contamination Essay Example | Topics and Well Written Essays - 250 words

Wichita Confronts Contamination - Essay Example This is most notably because of the misunderstandings that were experienced between all the parties. The political bargaining in Cherchers point of view gave everyone a piece of the bargaining objective. This made everyone at least pleased with the offer in place rather than pleasing some and displeasing the rest hence the term â€Å"win-win situation†. The political bargaining played an important role in the outcome which was unifying the central government. This led to the application of a federalist system in Wichita that gave the local governments the power of solving their problems instead of taking them to the higher government levels. This saved the town from an unattractive scenario that involved economic meltdown. This saved many businesses from huge losses. Intergovernmental relations refer to how the different units of the government interact with each other as a whole. It is also how they work hand in hand to achieve their purposes and take responsibility of their different roles. It is how these entities also share the power. It is an assessment of how the branches of the government which primarily have different functions are united by the almost similar responsibilities to work as a whole. According to (Conlan), Cherchers had to align mutual inducements as a way of keeping all the government levels in check. This led to the creation of a win-win situation. If this was not applied there probably would be more conflicts between the intergovernmental institutions.

Tissues can convert to stem cells Essay Example | Topics and Well Written Essays - 500 words

Tissues can convert to stem cells - Essay Example The difference between the fruit flies and other researched subjects is that the fruit flies larval ovary has an abundant supply of the fruit fly protein that is analogous to a protein (BMP4) involved in germ-cell development in developing mammalian embryos. Secondly, the cells in the larval ovary are unlikely to block reversion, in contrast to the cells that cluster cells encounter normally. Thus it appears that under these two conditions, embryonic stem cell testing can be avoided. My reaction to stem cell research really depends on what it is that is being used. While I have no objection to the use of the umbilicus or adult cells, I am completely against the use of embryonic cell use. A human embryo is a human being. We should not be killing humans. Abortion is an atrocity in this country as it is. The logic behind my position is simple. When a sperm and an egg combine it makes a human being. Even when it is still just one cell it is a unique and individual human being with its own set of unique genes. Every human being is a unique person and human life should be respected. How can anyone say its okay for "human abortions" to be acceptable and at the same time want to "save the whales" It is a horror on massive scale.

European Penal System Essay Example | Topics and Well Written Essays - 3000 words

European Penal System - Essay Example Government became a symbol of law enforcement and maintaining order. Offenders, if apprehended, will be judged through the penal system. Throughout European history, the plethora of apolitical uprising has challenged the European penal systems throughout the continent. These insurrections challenged the penal system in its law enforcement policies, judicial processes, protection of parties afflicted, and integrity. The European governments made amends to their rudimentary policies and strived to not make biased judgments on certain ethnic coterie. In this composition, the history of European penal systems and governments will be analyzed in how victims are treated after their spats with perpetrators. Also, in this essay, there will be analysis of past cases of government malfeasance toward victims and the flaws in European penal systems. A victim is 'a person who has suffered direct, or threatened, physical, emotional or pecuniary harm as a result of the commission of a crime; or in the case of a victim being an institutional entity, any of the same harms by an individual or authorized representative of another entity. Group harms are normally covered under civil and constitutional law, with hate crime being an emerging criminal law development, although criminal law tends to treat all cases as individualized.' (Hans Von Hentig) Scholars tried to understand the relationship the victim and the offender or 'the killer and the killed.' (Robert J. Meadow, pg. 15) Hans Von Hentig was a connoisseur in the early victimisation theory in the 1940s. He established a hierarchy of types of victims being afflicted. Hentig categorized them using personal factors linked with victimisation such as social, psychological, or biological reasons. A few of these categories will be utilised and elaborated upon in conjunction with certain relevant episodes in history. One group that has been particularly victimised is children. In Hentig's first type of victim are represented in the young. They happen to be easily victimised due to lack of maturity and their vulnerability. Hentig suggested that children are usually subject to violent crimes and sexual offenses. (Meadow, pg.13) Young women are docile and lack the physical strength to withstand an attack from a masculine offender. This is the case primary victimisation, a process in which one person is affected in crime. Domestic violence is also cases where primary victimisation occurs. The European Penal system made concessions against crime such as these and was not lackluster in prosecuting rapists, paedophiles, thieves, and murderers. Victimizers as such were put away from law abiding gesellschaft. The elderly can fall victims to such predators. The elderly represent the third type in Hentig's victim classification. Europe's penal system has made dire efforts to eradicate child trafficking. Those who peddle children for money or subjugate them as slaves are vehemently prosecuted. However, despite the efforts of European law officials who use litigation to mitigate child trafficking, it seems futile because children who are victimized are not convinced that the government is on their side. I commend the organizers of this meeting for recognizing the synergy between the prosecution of traffickers and the protection of victims,

International Transport Companies Essay Example | Topics and Well Written Essays - 2000 words

International Transport Companies - Essay Example Transport is one of the primary requirements of the modern age since the ability to move from one point on the planet to another gives human beings the chance to engage in many activities that make our way of life possible. In fact, international trade, humanitarian assistance, global commerce and even the process of globalization itself could be completely stalled if the present means of international transport were not there. The IRU (2002) reports that: â€Å"Issues in transport directly concern the whole functioning of international trade system. In fact, any transport network failures may be assimilated to "blood clots" obstructing free movement of people, goods and services, and hindering sustainable development of world economy. (IRU, 2002, Pg. 1)† With the existence of international transport, international laws also prohibit the transport of certain goods from one nation to another and wherever there are laws to prohibit something there is money to be made in breaking the law. This means that there is a thriving underground network of transporters who knowingly or unknowingly are busy transporting humans, drugs, weapons, chemicals and even animals that have certain restrictions placed on them (Wikipedia, 2006). The transport of such goods creates several problems for international transport companies, therefore, the company themselves, as well as the governments they deal with, have to work towards minimizing the associated problems. Fundamentally, if an international transport company of repute plays by the book, then the company knows fully that engaging in the transport of illegal/unwanted goods will have negative effects on the operations of the company. For example, productivity would be hurt because the ratio of goods and services which are provided by the company might need more inputs from the labor and the management to prevent the presence of stowaways or smuggled goods.

Robotics Ethics and Issues Associated With the Wide Application of Research Paper - 122

Robotics Ethics and Issues Associated With the Wide Application of Robot Technologies - Research Paper Example Furthermore, children care is the main obligation of the parents; they should be involved in the upbringing of children. We can suggest cases when parents cannot give care to their children, but now people can leave their children with their relatives or close people. And people’s care is more effective than any other version of care.   And old people also should get people’s care even in the world when all young people are busy. Robots can serve as toys to entertain them or to just give them the ability to spend time with fun, however, old people should use some attention, conversations, and other types of interpersonal activity with close people (Sharkey, 2012). However there is one good application of robots, one can maintain the camera on the robot and it can lead young children as they remain at home to have control over the children. However, in such case, we deal with much older children. Likewise, robots for seniors can be used to get information about the old people, their health indicators and to remind them to take some medicines and other things, which are substantial for their good well-being. But robots will never substitute human’s interaction, as they cannot provide substantial communication, they cannot support conversation and console when old people have some aches, or just to tell something good when older people need that. And furthermore, robots cannot give people understanding that they are needed and that they get attention from their close people. All these things are very important for older people and it definitely prolongs their life.  Ã‚  

(CHILDREN'S RIGHT ) My Course is Iin EDUCATION Essay

(CHILDREN'S RIGHT ) My Course is Iin EDUCATION - Essay Example However, different International Conventions and Ugandan government have taken severe steps to prevent the unlawful induction of children in any kind of work either hazardous or un-hazardous that may have its adverse affects on their physical, mental and academic progress. These Conventions have tried their level best to create awareness among the different communities present in Uganda that child labor is a crime and people should refrain sending their children for any sort of economical activity. However, it is expected that with the passage of time and by creating awareness in the minds of Ugandan people, the government and the international agencies will overcome the problem of Child labor in Uganda for their own prosperity and development of the society which is highly important for them. ‘Child labor and poverty are inevitably bound together and if you continue to use the labor of children as the treatment for the social disease of poverty, you will have both poverty and child labor to the end of time.’- Grace Abbott Uganda is faced with severe poverty along with a low literacy rate. Poverty is the main cause of defragmenting the socioeconomic structure of any country. As a result, people in Uganda compel their children to earn and contribute with their families in order to sustain their living standards. Due to this reason, we can clearly observe a high percentage of children working under hazardous conditions to meet their basic needs (http://childvoice.jinja.eu/en/child-labor-in-uganda.). Child labor is an unlawful and immoral induction of young children which deprives them of better living conditions, right of education and the right of being known as the ‘most fragile humans’ in the world. Child can be defined as a human who falls between the ages of birth and youth. In legal terms a child is defined as a minor who is dependent on his caretakers for living and

Business Studies Essay Example | Topics and Well Written Essays - 1000 words

Business Studies - Essay Example The customers interested in jeans do view Levi Strauss as a brand that could be trusted. Thus, the positive customer perception is further bolstered by the hold that the company has over the varied aspects of the apparel business that is purchase, production, marketing and sales. Besides, the company has also made salubrious inroads into the new product lines through diversification, which portends a positive future. The company does has the financial resources at its disposal to be invested into new product lines and entering new markets. However, it does need to be mentioned that the strengths acquired by the company came with a heavy price. The company did come out with some product lines like the permanent press slacks, the denim bathing suit and the disposable sheets and towels, which did not gel with the already existing product lines and lead to considerable losses. So the company needs to avoid entering into such flop product lines (Adcock 2000, p. 90). This may jeopardize th e strong brand image of Levi Strauss and dilute customer perceptions (Reddy 1994, p. 129). ... In that sense, Levi Strauss has a viable opportunity at its disposal to garner the ascending interest of these customers by expanding into such product lines. The biggest threat that the company faces is relying predominantly on the established product lines, which may fade away soon (Gilley 2005). Besides, a less than proactive attitude may give advantage to the other established competitors. Also, expanding into product lines that do not deliver the expected customer satisfaction may dilute the brand appeal of the company. Hence, the best possible way out for the company is to expand into product lines that cater to the proceeding tastes and requirements of the already loyal customer base, while desisting from venturing into lines that rub away the exiting brand reputation, while extending unwanted advantage to the established competitors. Reference List Adcock, Dennis 2000, Marketing Strategies for Competitive Advantage, Wiley, New York. Gilligan, Colin & Wilson, Richard MS 2003, Strategic Marketing Planning, Butterworth Heinemann, Boston. Gilley, Ann 2005, The Manager as Change Leader, Praeger, Westport, CT. Golembiewski, Robert T 2000, Handbook of Organizational Consultation, Marcel Dekker, New York. Reddy, Allan C 1994, Total Quality Marketing, Quorum Books, Westport, CT. Part II. McDonald’s and the Health Conscious Consumer It goes without saying that McDonald’s has been a leading fast food brand not only in the US, but in a more current context, the world over. However, with the consumers getting more health conscious and the commensurate health trends like the rising number of obese people within the population, many of the McDonald’s existing product lines that also happened to be high calorie products are

A Concerted and Cogent Effort Needed to Establish Equality in Society Essay Example for Free

A Concerted and Cogent Effort Needed to Establish Equality in Society Essay The concept of establishing equality among all members of the society is as old as the history of civilization – the list of dos and donts of several cultures also emanate out of that, before the dominant groups of the societies convert them as doctrines to maintain their dominance over the minorities. However, the voice of the concerned humans also rise from time to time, like what is now being heard under the titles like human rights or living wage. Though usually dubbed as a means of meeting the basic living requirements, living wage aims at facilitating humans to earn their lives to fulfill what Maslow (1943) described in his hierarchy of needs, which comprises of five sets of needs such as basic needs (air, water, food, clothing and shelter), safety and security needs, social needs, esteem needs and self-actualization needs. Thus the concept of living wage raises issues of human rights with special emphasis on the right to survival and dignity. This article thus explores three situations depicted by three researchers to underpin the drivers of inequality in general. India is Plagued by Caste-concept and Exploitative Colonial Ruling Style In spite of being officially a staunch supporter of human rights with a clear backing from its constitution, India is still plagued by the legacies of the Hindu caste system and exploitative format of British ruling style, if the findings of Channa (2010) have anything to go by. He points out with evidence that there is a huge gap between the constitutional vision and the ground-level realities regarding the social and economic situation in India, where it clearly fails to reason why the majority of its population still reels under below poverty line, save providing living wage. Channa points out that legislation or legal strictures prove insufficient against the power of social will in India, which needs to be transformed to a state where the dominant groups of the society will unlearn the caste and exploitative colonial ruling concepts and perceive the real-time need of restoring the human status of its fellow countrymen. South Carolina Suffers from Contradictory Legislations The issue of living wage gets another dimension when it is seen from interpretive and political economic anthropological perspectives, where Kingsolver (2010) comes up with the instance of South Carolina, the area which tops in the number of people living in poverty due to high unemployment rate. Here the solution lies in enforcing legislated living wage that would prioritize human needs over the issue of earning profit. Kingsolver argues that the elimination of contradiction in the laws on tax or right to work appears to be the first step towards achieving a legislated living wage, otherwise the age-old conflict between the logics of social welfare and the welfare of capital will continue to be at loggerheads in this region. Exploiters in the Avatar of Corporate Giants Bensen (2010) shows how biocapitalism of the corporate giants like Philip Morris is actually a veiled threat to the normative functioning of the society, where it violates not only the ethical standards of living, but also carries on with the tendency of exploiting the human capital, let alone ignoring the issue of social equality. For example, the placement of tobacco auction warehouses as well as the leaf-processing plants in North Carolina are strategically placed in predominantly Black residential areas to get low-skill workers at a minimum rate and to profit more by saving the expenditure on workplace conditions. Conclusion All the three papers reviewed above analyze social dynamics of stigmatization under different contexts, where India suffers from the legacies of age-old caste system and exploitative British ruling strategies, while North and South Carolina suffer from racial discrimination and corporate manipulation. Such state of affairs only consolidates the impression that rules to establish human rights cannot be effective unless the mindset of the dominant groups are transformed, and for that matter, UN should steer a cogent and cohesive campaign across the globe on establishing human rights. References Benson, P. (2008). Good clean tobacco: Philip Morris, biocapitalism, and the social course of stigma in North Carolina. American Ethnologist, Vol. 35, No. 3, pp. 357-379. Channa, M. S. (2010). What do people live on? Living wages in India. American Anthropological Association, Vol. 31, No. 1, pp. 15-28. Kingsolver, A. (2010). Living wage considerations in the right-to-work state of South Carolina. American Anthropological Association, Vo. 31, No. 1, pp. 30-41. Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50, pp. 370- 396.

Expository research paper Essay Example for Free

Expository research paper Essay Minority students have been discriminated against for a very long time; many people think that minorities don’t have the same opportunities as others, but in reality they have many advantages. Minority students have opportunities to get into good colleges and getting more scholarships than other non-minority students. Colleges look for the obvious things like grades, and extracurricular activities and all those things but what most really want is to have diversity in the college and therefore colleges need minority students. Colleges read students’ applications thoroughly, so colleges’ look for stuff that sticks out, stuff that makes a student different than the rest one thing that might sticks out is race. In the article is says, â€Å"An applicants final determination of what to say about race is often made consultation with a college counselor. Many counselors may convey to families that a multiracial applicant has a better chance of being admitted to a highly selective college than those in any other racial or ethnic category. †(Saulny). This tells how a multiracial student may have a better chance of getting into a good college than those in other racial or ethnic categories. â€Å"Many private scholarships are geared toward minorities because they are looking for something in particular†(Borowski). The author talks about how private colleges seek at minorities, which tells that they consider race are when choosing students. Molina 2 Scholarships are used to help students get into college, but some scholarships are targeted to specific students, most likely minority students. This also could equal disadvantages to non-minority students. In this article the author says, â€Å"Some private scholarships are based on a students characteristics such as race, ethnicity, and religion, and some are based on professional affiliations or future career choices†(Borowski). Private scholarships look for very specific things in students which show how much of a disadvantage some students have in. The article talks about one student’s problem, â€Å"As Johnson found, private scholarships can extremely selective. â€Å"When I research all the grants and scholarships out there, they are all really specific, targeted towards everyone but me, he says, Are you a Pacific islander who plays tuba? There is a scholarship for you. Or a woman from an inner city who works with animals? There’s a grant for you. But a hard working boy from the suburbs? Nothing. †(Borowski). The author shows how very specific scholarships can be and how they affect other people who do not fit the description of what that scholarship wants. Another reason why minorities have an advantage is because of stereotypes even if it doesn’t apply to that student. In an article a student says, â€Å"I just realized that my race is something I have to think about,† she describes herself as having an Asian mother and a black father. â€Å"It pains me to say this, but putting down black might help admission. †(Saulny). This states how putting down a specific race might better or worsen someone’s chances depending on that particular race. A mother states, â€Å"My 17 year old son is a high B student and an excellent athlete, but we’ve been unable to find any scholarships for him because he’s white. † Elizabeth says, Johnson also says â€Å"We aren’t wealthy. We don’t take on fancy vacations and we do without a lot of things. Yet because I’m white, I don’t get a hand. There are all kinds or nationalities at Molina 3 my high school, whose families have a lot more money than we have, and yet they are getting scholarships. †(Saulny). This tells how stereotypes can give minority students an advantage by colleges stereotyping and giving help to those who don’t really need it instead of to the ones that do. Minority students also think that it is a disadvantage being a minority but in reality it can be an advantage against non-minority students. Minority students are what colleges look for. There are scholarships targeted towards minorities, and due to stereotypes there are advantages. These affect more than just minority students, it basically affects everyone because being a non-minority is at a disadvantage of getting a scholarship or getting into a good college. In today’s society someone’s race could affect their future. Saulny, Susan, and Jacques Steinberg. On College Forms, a Question of Race, or Races, Can Perplex. New York Times 13 June 2011: n. pag. The New York Times. Web. 13 Apr. 2014. http://www. nytimes. com/2011/06/14/us/ 14admissions. html? pagewanted=all_r=2. Borowski, Susan. Scholarships and the White Male: Disadvantaged or Not? Insight into Diversity. N. p. , n. d. Web. 13 Apr. 2014. http://www. insightintodiversity. com/ scholarships-and-the-white-male-disadvantaged-or-not-by-susan-borowski.